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Six Ways to Improve Networking
Successful networking is usually hard work, but it's worthwhile. If you don't feel adept at this practice, follow these six steps to improve your skills.
- Develop a networking calendar. At the beginning of each month, write down all the professional and social events you have been invited to attend. Examine each one closely and decide which will offer the best chance for generating new business. Mark those in red and make it a point to attend.
- Try to get a jump on the competition. For each meeting you plan to attend, call beforehand and obtain a list of the scheduled attendees (if this is possible). Go down the list and check off the names of the people with whom you would most like to make contact.
- Study the meeting's agenda. What are the important issues that the attendees will most likely be talking about? Once you zero in on these “hot topics,” arm yourself with as much information as you can so that you can carry on thoughtful, informative conversations with the contacts that you have targeted.
- Make a good first impression. When you introduce yourself to a prospective client, be sure to say your name and the name of your company clearly and with conviction. Don't get lost in the crowd. By the same token, listen closely to introductions.
- Become a card collector. Be sure to get a business card from at least everyone on your “must meet” list. On each card, make a note of your conversation with that person and any ways in which you can help their business.
- Follow up your efforts. Your networking attempts shouldn't end when you leave a meeting or social event. When you get back to your office or home, make a list of the things you said you would do for the people you met. It is important to fulfill the commitments that you have made.
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